What if, instead of caveat emptor (“let the buyer beware”), those of us in sales borrowed a page from the medical field and made a commitment to “first, do no harm,” to operate with the utmost integrity, to treat our customers the way we would like to be treated? The concept of genuinely caring about your customer – wanting what is best for your customer, putting that above what is best for you and allowing that to guide all aspects of your relationship, with the exception o